Blueway Partner
Alliance
Join the most trusted and profitable software partner ecosystem. Deal exclusivity, co-branded marketing, lead generation, and competitive margins — all designed to help you grow faster.
Program Overview
The BPA is built on three founding principles designed to create the most trusted and profitable software partner ecosystem.
Our Vision
“To build the most trusted and profitable software partner ecosystem in Southern Europe, where every Blueway partner grows faster together than they ever could alone.”
Exclusivity
Partners who register a deal own it. No direct competition from Blueway's own sales team or other partners.
Enablement
Marketing toolkits, co-sell support, and joint go-to-market campaigns provided at every tier.
Growth
Increasing discount floors and special-deal pricing reward partners who invest in the relationship.
Year 1 Strategic Targets
Partner Tiers
Four progressive levels based on annual certified revenue, trained staff, and program engagement.
Registered
The entry point. Gain your footing in the Blueway ecosystem.
- 1 certified sales rep
- None required
- Partner Portal access
- Deal registration
- Digital marketing kit
- Partner locator listing
Silver
Proven capability. Co-sell opportunities begin here.
- ≥ 2 sales (BPA Sales Pro)
- ≥ 1 technical (BPA Tech Associate)
- Partner Success Manager
- MDF: USD 2,160 / DOP 127,440/yr
- 8 qualified leads/quarter
- Partner Summit invite
Gold
Strategic ally. Co-invest, co-sell, and co-market.
- ≥ 4 sales (Pro or Expert)
- ≥ 2 technical (BPA Tech Professional)
- Named Partner Business Mgr
- MDF: USD 8,640 / DOP 509,760/yr
- 15 qualified leads/quarter
- Beta product access
- Pre-sales engineering (20 hrs/qtr)
Platinum
The highest honour. Strategic exclusivity and co-innovation.
- ≥ 6 sales (incl. 2 Expert)
- ≥ 3 technical (Professional/Architect)
- Executive sponsor (C-level)
- MDF: USD 27,000 / DOP 1.6M/yr (60:40)
- 20 qualified leads/quarter
- Roadmap input sessions
- Max blended discount: 45%
- Executive Advisory Council
Benefits Comparison
A side-by-side view of what each tier unlocks for your business.
| Benefit | Registered | Silver | Gold | Platinum |
|---|---|---|---|---|
| Deal Registration | ✓ | ✓ | ✓ | ✓ |
| Deal Lock Period | 30 days | 45 days | 60 days | 90 days |
| Portal Access | ✓ | ✓ | ✓ | ✓ |
| Partner Locator | Basic | Standard | Featured | Premium |
| Marketing Kit | Digital | Digital + Print | Co-branded | White-label |
| MDF Budget | — | USD 2,160 / DOP 127,440/yr | USD 8,640 / DOP 509,760/yr | USD 27,000 / DOP 1.6M/yr |
| Qualified Leads/Qtr | — | 8 | 15 | 20 |
| Partner Success Mgr | Shared | Shared | Named (1:many) | Named (dedicated) |
| Pre-Sales Engineering | — | — | 20 hrs/qtr | Unlimited* |
| Executive Sponsor | — | — | — | ✓ |
| Beta Access | — | — | ✓ | ✓ |
| Roadmap Input | — | — | — | ✓ |
| Partner Summit | — | ✓ | ✓ | ✓ (VIP) |
| Base Software Discount | 10% | 18% | 27% | 35% |
| Base SaaS Discount | 8% | 15% | 24% | 32% |
| Max Blended Discount | 10% | 21% | 34% | 45% |
*Subject to availability and joint business plan commitments.
Deal Registration & Exclusivity
Register a deal, own a deal. Our exclusivity guarantees protect your pipeline.
Identify Opportunity
Partner identifies a net-new prospect or upsell opportunity at an existing Blueway customer.
Submit Deal Registration
Submit a Deal Registration Request (DRR) via the BPA Partner Portal within 10 business days.
Blueway Reviews
Partner Operations reviews and responds within 2 business days with approval or feedback.
Deal Locked
Upon approval, the deal is locked exclusively to you for your tier's protection period (30–90 days).
Hard Exclusivity
No other partner can register the same account during the lock period.
Blueway Direct Protection
Blueway's own sales team will not pursue the deal independently. If approached directly, they redirect to you.
Lock Extension
Apply for up to 30 additional days by submitting a progress update to your Partner Business Manager.
Marketing Support & MDF
From co-branded resources to Market Development Funds, we invest in your marketing success.
Market Development Funds (MDF)
Eligible Activities
- Digital advertising (LinkedIn, Google Ads)
- Webinar and virtual event production
- Trade show booth co-sponsorship
- Customer roundtable events
- Email campaign creation
- Content marketing (white papers, case studies)
- Local media and PR outreach
Campaign-in-a-Box
Available for Gold and Platinum partners. Ready-to-deploy campaigns delivered quarterly.
PR & Thought Leadership
Partner wins promoted via Blueway\'s LinkedIn, press releases, and newsletter. Platinum Partners co-author at least 2 thought leadership articles per year.
Lead Generation Program
Qualified marketing leads routed directly to your sales team, ranked by tier priority.
Lead Routing Priority
First right of refusal
Leads not claimed within 24 hrs
Leads not claimed within 48 hrs
Leads not claimed within 72 hrs
Referral Finder's Fee
Partners that refer net-new prospects receive a 5% referral fee of the first year's contract value, paid within 60 days of deal closure. Stackable with discounts for Platinum partners.
Lead Quality Standards
All leads passed to partners are Marketing Qualified (MQL):
- Confirmed contact with expressed interest
- Company name, size, and industry
- Stated pain point and use case
- Blueway Lead Score (1–100) for prioritization
Lead Tracking SLA
Special Pricing Scenarios
Beyond standard tier discounts, additional pricing may be approved for these scenarios.
Strategic Account
> USD 1.1M / DOP 63.7M potential LTV
Public Sector / Government
Government tender deals
Competitive Displacement
Replacing a named competitor
Land-and-Expand
Initial footprint < full potential
Multi-Year Commitment
3+ year subscription
Reference Customer
Agreement to be a reference
End-of-Quarter Acceleration
Close within Blueway fiscal quarter
Bundle Deal
≥ 3 Blueway product lines
Pricing Governance & Guardrails
Onboarding Journey
Your first 90 days: from signed agreement to first deal closure.
Activate
Weeks 1–2- Sign partner agreement
- Portal access setup
- Assigned Partner BM
- Welcome onboarding call
Learn
Weeks 3–6- BPA Sales Foundations certification
- Product demo training
- First deal registration walkthrough
Launch
Weeks 7–10- First co-branded marketing activity
- First pipeline review
- Lead generation activation
Grow
Weeks 11–13- First deal closure target
- Tier review roadmap discussion
- MDF planning session
Certification Tracks
Two specialized tracks to build and validate your team's expertise with Blueway solutions.
Sales Track
BPA Sales Foundations
Account Executives
8 hours (online)
Annual
BPA Sales Pro
Senior AEs / Team Leads
16 hours (online + exam)
Annual
BPA Sales Expert
Partner Principal / Director
24 hours (online + workshop + exam)
Bi-annual
Technical Track
BPA Technical Associate
Pre-Sales / Consultants
16 hours
Annual
BPA Technical Professional
Solution Architects
32 hours + practical assessment
Bi-annual
BPA Technical Architect
Practice Leads
48 hours + live project sign-off
Bi-annual
Year 1 Roadmap
Our quarterly milestones for building and scaling the partner ecosystem.
- Launch BPA portal
- Onboard founding cohort of 10 partners
- Publish first Campaign-in-a-Box
- Activate MDF for Silver partner campaigns
- Launch outbound SDR program for Gold
- First Partner Summit (virtual)
- First QBR cycle
- Publish first joint case studies
- Open Platinum tier applications
- Annual tier reviews
- Launch Advisory Council
- Release Year 2 business plan templates
Ready to Grow
Together?
Join our partner ecosystem and unlock deal exclusivity, competitive margins, qualified leads, and co-marketing support from day one.